• About Us

Board of Directors

Kirk West
Executive Director/ Head of International Offices and CEO of Asia

Kirk West is the Executive Director - Head of International Offices and CEO for Asia. In these roles, Kirk is responsible for all the international offices of Principal Global Investors (“PGI”) outside the United States.

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Effendy Shahul Hamid
Effendy Shahul Hamid

Effendy Shahul Hamid is CEO of Group Asset Management and Investments of CIMB Group. Effendy oversees all of CIMB Group’s asset management and investments business across both public and private markets. This includes CIMB Group’s regional asset management business (CIMB-Principal), its private equity fund management business and the Group’s strategic investments portfolio in companies such as Touch ‘n Go and Bank of Yingkou. Amongst others, he serves as Chairman of CIMB-Mapletree and CIMB-TCA, is a Director on the board of several CIMB-Principal companies and also a Director of Touch ‘n Go.

Most recently, Effendy was CIMB Group’s Chief Marketing and Communications Officer where he managed the Group’s entire marketing and communications initiatives, and lead franchise-wide efforts to ensure a consistent and differentiated CIMB brand for all of the Group’s businesses across the region. Prior to that, he served as a Director in CIMB Group’s Investment Banking Division, primarily focusing on corporate advisory and origination. The early years of Effendy's career was spent in several international companies in a corporate development capacity, mostly involved in private equity, merger and acquisition activities across Asia Pacific and general business expansion initiatives.

Effendy is 42 years old and has spent most of his professional life in a regional capacity, working in Hong Kong, Singapore and Malaysia. On full scholarship, Effendy graduated with Honours in Electronic Engineering with Optoelectronics from University College London, and is also an alumni of the CIMB-INSEAD Leadership Programme.
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Alejandro Echegorri

Mr Alejandro Echegorri is currently the Chief Executive Officer, ASEAN Region of CIMB-Principal with responsibilities over Malaysia, Indonesia, Thailand and Singapore. He was appointed as Executive Director of CIMB-Principal on 28 March 2016, Director of CIMB-Principal Asset Management (S) Pte Ltd on 4 April 2016 and Director of CIMB-Principal Islamic Asset Management Sdn Bhd on 7 April 2016. He joined CIMB-Principal on 1 March 2015.

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Wong Joon Hian
Independent Director

Mr. Wong Joon Hian has been an independent non-executive director of CIMB-Principal since 22 August 2007.

He has accumulated over 30 years of working experience in the areas of audit, accountancy, financial services and corporate management. He commenced his career when he joined Price Waterhouse & Co. in England after qualifying as a Chartered Accountant in 1973. He returned to Malaysia in 1975 to work for Price Waterhouse (now known as PricewaterhouseCoopers) Malaysia until 1985.

He then served as the Technical Manager of The Malaysian Association of Certified Public Accountants from August 1986 until he was appointed as the General Manager-Operations of Supreme Finance (Malaysia) Berhad in December 1987. After Mayban Finance Berhad had completed the acquisition of Supreme Finance (Malaysia) Berhad in 1991, he joined BDO Binder as an Audit Principal until 1994 when he joined Advance Synergy Berhad as a special assistant to the Executive Chairman.

He was appointed as Managing Director of United Merchant Group Berhad (now known as Advance Synergy Capital Sdn Bhd) in 1995 until August 2018 when he was redesignated as a director. During the period from 1995 till 2007 he was also a director of Ban Hin Lee Bank Berhad, Southern Investment Bank Berhad and United Merchant Finance Berhad. Currently, he is appointed as a Director in several companies under the Advance Synergy Berhad Group; CIMB Group Holdings Berhad Group and subsidiaries of Principal Financial Group Inc.

He is also a member of the Malaysian Institute of Certified Public Accountants and the Malaysian Institute of Accountants; and a fellow member of the Institute of Chartered Accountants in England and Wales.

Pedro Esteban Borda

Mr. Pedro Esteban Borda is the President of Southeast Asia & India of Principal International (South Asia) Sdn Bhd (“PISA”) based in Malaysia.  Responsible for Principal International operations in Malaysia, Singapore, Indonesia, Thailand and India.  He is also a Director of CIMB-Principal since 20 June 2013 and Vice President of Principal Financial Group.  Prior joining PISA, he was Chief Executive Officer, ASEAN Region of CIMB-Principal Asset Management.  In addition, he was the Country Head – Mexico from 2004 to February 2013 and also a member of the Board of Directors of Principal Financial Group, Chile;  Managing Director, Principal Pension Business in Mexico from 1999-2004 and Managing Director, Principal Pension Business in Argentina 1996-1998. 

Bachelor Degree in Business Administration (Agriculture) and a Master Degree in Finance, both from Universidad Argentina de la Empresa (U.A.D.E), Buenos Aires, Argentina.

Hisham Zainal Mokhtar

Hisham bin Zainal Mokhtar is presently a Director in the Group Managing Director’s Office at Malaysian Industrial Development Finance Berhad and a Business Coach at the Asia School of Business.  He also serves as an Independent Board Member of Telekom Malaysia Berhad and CIMB-Principal Asset Management Berhad.

He was previously the Chief Operating Officer with Astro Overseas Limited from July 2014 till June 2018. Prior to that, Hisham was a Director in the Investments Division of Khazanah from April 2009 until June 2014.  He joined Khazanah in May 2005 from Tricubes Berhad where he was an Executive Director and Vice President of Corporate and Financing Planning.

He started his career in the insurance industry at Universal Life & General Insurance in 1987 and after that William M Mercer Sdn Bhd in 1988 before becoming an investment analyst initially with Crosby Research (M) Sdn Bhd in 1991 before joining Barings Research (Malaysia) Sdn Bhd in 1994 and subsequently, UBS Research (Malaysia) Sdn Bhd in 1996. 1998, he became a financial consultant at Sithe Pacific LLC, a regional independent power producer before he ventured out to set up a boutique investment advisory firm, KE Malaysia Capital Partners Sdn Bhd with another partner.

He graduated with a BS and MS in Mathematics from Illinois State University, US in 1984 and 1986 respectively and a MBA  from Massachusetts Institute of Technology, US under the Sloan Fellows Program at the MIT Sloan School of Management in 2010.

He is also a CFA charterholder.

 Dato' Paduka Syed Mashafuddin Syed Badarudin
Chief Executive Officer 

Dato’ Paduka Syed has Joint Honours degrees, in Computer Science and Accounting (B.Sc. Honours) from the University of Manchester, UK and a Master of Science degree (MSc) in International Banking from the University of Manchester Institute of Science and Technology (UMIST), UK and is a CFA Charter holder. 

Dato’ Paduka Syed has had a stellar career at CIMB Group. He joined Commerce International Merchant Bankers Berhad in 1997 as an executive in the Corporate Finance Department upon graduation. He then went on to become a Coverage Banker in Investment Banking department in 2002 with responsibilities to develop strong client relationships and promote all the Group’s products and services to clients. He has been involved in numerous fund-raising exercises, restructurings, merger and acquisitions and has worked to promote CIMB’s wholesale funds to potential investees. He was also one of the two KL-based directors responsible for the Group’s office in Brunei Darussalam and was responsible for setting-up the branch. In May 2016, Dato’ Paduka Syed was transferred to CIMB-Principal Asset Management to head its institutional and corporate business on 20 July 2017, he was appointed as CEO of CIMB-Principal Islamic Asset Management.
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